I am often asked the question, “How do I create a badge for my FB page?”

A badge is an icon that indicates you have a presence on Facebook and want to connect with you.

There are 2 types of badges: personal and page badges. Personal badges link to personal profiles. Page badges link to business pages.

To create a personal badge, go to your Profile Page and scroll down to the bottom of the left column. There you will find the “Create a Profile Badge” link. Click the link to go to your Facebook Badge page. Next, select the “Create Badge” option and follow the instructions on your screen to create a badge.

To create a page badge, also known as the “Find Us on Facebook” badge go to the ‘Promotion Guidelines’ link found in the right hand column under the communications section of your Edit page screen.

Both of these badges can be used on other websites to drive traffic to Facebook.

If you have a brick and mortar location, you would do well to create physical badges on site announcing your Facebook presence. You may also use FB badges in print mailings or Print ads. In these circumstances, you will need to provide the FB URL for them.

If you have 100 followers, you may request a URL to match your business name such as facebook.com/businessname.